Hello, and welcome…
I have nearly 20 years of eCommerce experience covering virtually all aspects of the eCommerce industry.
I’ve led eCommerce start-ups for some of the most well known brands in the world, including Harley-Davidson, DSW, Caterpillar and others, and I’ve also had roles as VP of eCommerce and Consumer Products for theChive.com and a smaller video game / entertainment company called Rooster Teeth.
Over the years, I’ve been responsible for all aspects of an eCommerce organization, from marketing and technology, to operations, product sourcing, merchandising, order processing and even fulfillment.
I’ve built and managed terrific eCommerce sites on many different platforms, and I’ve had success selling on eCommerce marketplaces such as Amazon, Ebay and others.
I’ve been heavily involved in digital marketing over the years, owning an SEO firm for a while and speaking at conferences about SEO, paid search and social media marketing.
I spend a lot of my free time testing out new targeted audiences and ad sets for Facebook ads, and I have spent years working in Google Adwords. I am also a certified Google Analytics professional. Yes, I am an eCommerce addict and I am not afraid to admit it.
I’ve learned so much about eCommerce over the past two decades, and I pride myself on being a mentor and a teacher, sharing the things I’ve learned over all the years that I’ve worked in this industry. I am here to guide our eCommerce community, and share information and tips to help your business succeed and grow.
Most importantly, I want nothing more than for us to provide value, whether it is for only this single visit to our site, if you become a premium member, or if we should work together on a larger engagement. We are people with a ton of real experience that you can trust to help grow your eCommerce business, being a true eCommerce business partner that you can rely on, and our team can help you accomplish anything that you could possibly need to do.
I hope and expect that this site turns into a thriving, collaborative community for people to share experiences with each others. After all, the more great people we have here, the better we all become. I look forward to hearing from you in the forum or comments section of our premium blog!
And unlike a lot of the “coaches” and mentors out there, I’ve actually done really great work at some really well known, very successful brands. I’d like to think I’ve contributed a lot to their success over the years, and I’ve learned things that only those years of experience can teach.
We know what works and what doesn’t in the eCommerce world, and we’re here to help you and your business get to the next level, whatever level that may be.
Check out some of the places and brands that I’ve worked over the years where I’ve learned most of the things that I’ll be sharing with you. I’m sure you will recognize many of these brands, and you will know that some of them are billion dollar eCommerce businesses, while others are much less revenue than that. We can help literally any sized eCommerce business, and we look forward to being able to help yours.