Hello, and welcome…
I have nearly 20 years of eCommerce experience covering all aspects of the eCommerce industry. I’ve led eCommerce start-ups for some of the most well known brands in the world, including Harley-Davidson, DSW, Caterpillar and others, and I’ve also had roles as VP of eCommerce and Consumer Products for theChive.com and a smaller video game / entertainment company called Rooster Teeth.
Over the years, I’ve been responsible for all aspects of an eCommerce organization, from marketing and technology, to operations, buying / product sourcing, merchandising, order processing and fulfillment. I’ve built and managed terrific eCommerce sites on many different platforms, and I’ve had success selling on eCommerce marketplaces such as Amazon, Ebay and others.
I’ve been heavily involved in digital marketing over the years, owning an SEO firm for a while and even speaking at conferences about paid search and social marketing. I’m very experienced in Facebook marketing, Google Adwords and am also a certified Google Analytics professional.
I am someone who dives deeply into the world of data, and can use that data to help tell a story about what your business does well and more importantly, can do better. I go into every project with an open mind, as everybody’s business is unique. What works for one business may not make any sense to yours, and I make sure to take the time to listen and understand your business completely before making any suggestions or recommendations.
I pride myself on being a mentor and a teacher, sharing the things I’ve learned over the years I’ve worked in this space. I am here to help foster our little eCommerce community, and to help your business succeed and grow. Most importantly, I want nothing more than to provide value for your membership. I am someone with a ton of real experience that you can trust to help grow your eCommerce business, being a true eCommerce business partner that you can rely on.
I hope and expect that this site turns into a community for people to share with each others, rely on each other to share experiences for the greater good of all of us. I look forward to hearing from you in the forum or comments section of the blog!
Unlike a lot of the “coaches” and consultants out there, I’ve done work at some really well known, very successful brands and I’d like to think I’ve contributed a lot to their success over the years (some more than others of course).
Check out some of the places and brands that I’ve worked over the years where I’ve learned most of the things that I’ll be sharing with you on eCommerce success.