Welcome to Launch Commerce

Welcome to Launch Commerce

Thank you for checking out Launch Commerce.  We have some very ambitious goals in store for the eCommerce community, and this post is an unofficial welcome to all of you checking out the site for the first time.

My goal, simply put, is for this site to become a destination for all things eCommerce, where people can learn everything that they need to know to start or grow their eCommerce business.  Launch Commerce is a place where I can share my personal experience from over 20 years in the eCommerce industry.  Hopefully, I can make eCommerce a bit less intimidating and overwhelming for you.

eCommerce can be an opportunity for you to take control of your professional life by finally following through on that dream of entrepreneurial independence.

It can also be an added revenue source for an existing brand or the business that you already own.

And maybe you are looking for skills to pursue a career in eCommerce (and perhaps even to join us here at Launch someday).

We expect to provide value even for eCommerce veterans who are wise enough to know they can always learn a thing or two, no matter what you’ve done over the years.

I personally fit into that last group, and absolutely expect to learn a thing or two from some of you with unique and original businesses.

This site was built to become a resource for the e-commerce community as a whole, and with you here to interact with us and engage with everyone here, I look forward to seeing what we are able to do together.

You will also be able to get personal mentoring and coaching if that is what you seek.

During that, you can even follow along and watch us build eCommerce sites from scratch, to see exactly what we do ourselves so that you can follow along step by step to do the same.

If you prefer to take a more hands-off approach, we also have an amazing team of people available to help with any eCommerce task, including:

  • Building stores and eCommerce sites
  • Digital Marketing – managing Facebook ads and Google ads
  • Site analysis and assessments
  • Marketing Audits
  • Product Sourcing
  • Branding
  • Amazon/Wal-mart/marketplace management
  • Fulfillment
  • Overall eCommerce operations


This post is only the beginning, and from this moment forward everything that happens on this site will be done with these four things in mind.

And yes, they are all ranked number 1 (intentionally).

    1. Integrity and Honesty – Anything you read on this site will be based on my / our own experiences.

      Nothing will ever be “made up” – and while I’ve seen a lot in this space – if I don’t know the answer to something, I’ll tell you – and then I’ll dig into it and research, to try to provide an answer as soon as possible.

      If you can’t trust us, then you shouldn’t work with us.

      So I’m here to help and build that trust by offering you my undivided attention to help you.

    1. Humility – You will never see the words “guru” or “expert” used on this site, nor will you ever hear me say that I’m “the world’s leading authority in eCommerce” or “greatest eCommerce whatever” like I’ve seen on some sites.

      That ties back to the honesty part, because we also know that there are people in this world like Jeff Bezos, for example, who have accomplished significantly more in the eCommerce world than I or anyone else have.

      Sure, I’ve done some really cool things in eCommerce over the years, and have had a lot of success with some really big time brands and companies. And in 20 years, I’ve managed to learn a thing or two.

      But that’s all that I am, an experienced eCommerce guy who has done a lot, working to build a community and build a business by using my knowledge and experience to provide value and be a partner you can trust.

      I feel like if we focus on doing that every day, everything else will take care of itself.

    1. Hard Work – I will tell you that not many people work harder than me.  Work ethic, passion, sickness… I don’t know, probably all three.

      eCommerce is a passion that I have, and in my spare time away from work and my family, I’m reading up on the latest and greatest eCommerce news.

      I’m the kind of guy who gets really excited by digging into Google Analytics to find a perfect customer segment to target for Facebook ads, and A/B testing different options to find a way to improve conversion rates or AOV.

      I am focused, dedicated and committed to your success.  But as they say, when you love what you do, it’s hard to ever say it is work.

      We put in the time to make your business more successful because we genuinely want to see you succeed.

      I want Launch to be so valuable to you that you can’t afford NOT to be here with us.

    1. Value – I’ve mentioned this a few times now, but the value you get out of it is probably the most important thing to us.

      We’re asking you to pay to read certain content and access our tools, and we know that you can cancel at any time.

      So it falls on us to provide information that helps you enough to make you want to continue to work with us.

      If it is a little nugget of information that we share that helps you increase your AOV a little bit higher than before, or a tip to get a little better return on ad spend for your next campaign, we want to make sure that what we’re providing to you is valuable and beneficial to you, both personally and professionally.


Thank you for being here, and we look forward to growing this site with you.

Now, it’s time to Launch this thing together!

– Joe

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Joe Rozsa
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