eCommerce

Product Analysis Using Google Trends

I’ve been asked a lot recently to expand on my earlier article on Choosing the Right Product, so I think it is a good time to go into a little bit of a deep dive to help people find that thing that really clicks with them.  And when I say a little bit of a deep dive, I can’t make any promises exactly how deep this is going to get.  Whe...

2017-09-21T00:15:18+00:00 By |Categories: Business, eCommerce, eCommerce Start-Ups|Tags: |

Comparing eCommerce Platforms

Which is the right eCommerce platform for you?  Depending on your unique case, there could be different answers to that question.  For many of you reading, looking to start your very first eCommerce site, the answer is obviously going to be different than a big company with business teams and web developers. But in some cases, it may actually be the same answer. It really depends on what you need, what your budget is, and what you plan to do with your eCommerce business.

I’ll start with what is the most popular eCommerce platform in the world right now – Shopify.  Personally, I’ve been a Shopify user for over 7 years now, and I’ve seen it come a very long way during that time.  As the VP of eCommerce for theChive, I led what was at the time the largest […]

2017-09-13T00:21:34+00:00 By |Categories: Digital Commerce, eCommerce, Platforms|

Choosing the Right Product / Design

The first and most important thing that you need to determine when starting your eCommerce business is determining your niche / product / design component.  After all, as you can imagine, if you don’t have a product, then none of the other pieces will matter at all.

This is where most people fail.  They fail to think about this topic, or they fail to come up with a good idea.  It doesn’t matter what your product is, if it is digital or physical, dropship or inventory, inexpensive or very pricey.  You don’t have to start a store with hundreds or even dozens of products, especially if you’re launching your own brand of something. Hell, maybe you only have one product in your store. As long as it meets certain criteria, you will get a green light to move on to […]

2017-09-19T22:21:18+00:00 By |Categories: Business, eCommerce, eCommerce Start-Ups|

Starting Your Own eCommerce Business

Nowadays it seems like everyone and their grandmother (and in a lot of cases, literally grandmothers) want to start an eCommerce business.  It’s never been easier to do, quite honestly, as the barrier to entry is virtually non-existent. Because of that, everyone thinks they can follow a few steps from some marketing gurus selling snake oil, er, ecommerce courses online, dropship a few items from some manufacturer in China and be an overnight success and make millions of dollars in the eCommerce world.  If it were that easy, everyone would be doing it.  And right now it seems like everyone is trying to do that exact thing.  Just remember, there is a big difference between “being in ecommerce”, and “being successful in ecommerce”.

Having no barrier to entry means that the market has quickly flooded with people who, to be […]

2017-08-27T17:29:46+00:00 By |Categories: Business, eCommerce|