eCommerce Blog – Training, Advice, Strategy, Consulting and Outsourcing 2018-03-18T00:47:30+00:00

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It doesn't matter if you are just beginning your eCommerce journey or if you are a seasoned pro, you will find valuable tips and nuggets to help grow your business and generate more revenue. Whether you are here to read, listen to our podcast or partner with us, we're confident that you will find something to help you.
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eCommerce Blog

We cover just about every topic imaginable in our eCommerce blog, which is a valuable training and educational resource available to site visitors. These articles will help you to get the most out of everything eCommerce related, including marketing, analytics, sourcing products, Shopify best practices, and guidance on starting and running an eCommerce business from scratch, operations, shipping and fulfilling orders, and even working with overseas manufacturers.  Read more here…

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You have a product, business or idea but know that eCommerce is not your thing?  Partner with us! Launch Commerce provides complete eCommerce outsourcing, and is able to manage and focus on all aspects of the eCommerce side of things so that you can focus on what you enjoy doing best.  As your trusted eCommerce business partner, we build your eCommerce store, grow your marketing channels, and can even handle order processing and fulfillment to ensure speedy delivery of your products to your customers.

Latest from the eCommerce Blog

Welcome to Launch Commerce

Thank you for checking out Launch Commerce.  We have some very ambitious goals for our eCommerce community, and this post unofficially gets things underway with the first steps toward accomplishing those goals.

My goal, simply put, is for this site to become a destination for all things eCommerce, where people can come and learn everything that they need to know to start or improve their existing eCommerce business.  It will be a place where I can share my experience from over 20 years in the eCommerce industry and hopefully make eCommerce a bit less intimidating and overwhelming to you.

eCommerce can be an opportunity for you to take control of your professional life […]


9 Best eCommerce Business Models and 1 That Completely Sucks

After 20 years of being in the eCommerce industry, I’ve seen and done what feels like everything possible. I’ve seen the good, the bad, and the ugly of eCommerce.  I’ve been a part of incredible teams with incredibly smart people, and I’ve worked with and mentored very junior people that still had a lot to learn.

I’ve started multiple businesses of my own and have worked with many passionate people who launched their own businesses. I’ve worked my way up from being a 22-year-old kid in 1997, knowing nothing at all about eCommerce, to someone who busted his ass off and found a way into $200k+ per year jobs leading eCommerce businesses for some of the most popular brands in the world and consulting for others at rates of hundreds of dollars an hour.

Now I’m here to help you do the same and learn the things that took me two decades to experience.

Sometimes I forget that not everyone has walked in my shoes, living and breathing eCommerce for 20 years.  Some people are just beginning their eCommerce journey, and I sometimes get asked, […]

eCommerce, Featured Posts, General|

Product Analysis Using Google Trends

I’ve been asked a lot recently to expand on my earlier article on Choosing the Right Product, so I think it is a good time to go into a little bit of a deep dive to help people find that thing that really clicks with them.  And when I say a little bit of a deep dive, I can’t make any promises exactly how deep this is going to get.  Whe...

Comparing eCommerce Platforms

Which is the right eCommerce platform for you?  Depending on your unique case, there could be different answers to that question.  For many of you reading, looking to start your very first eCommerce site, the answer is obviously going to be different than a big company with business teams and web developers. But in some cases, it may actually be the same answer. It really depends on what you need, what your budget is, and what you plan to do with your eCommerce business.

I’ll start with what is the most popular eCommerce platform in the world right now – Shopify.  Personally, I’ve been a Shopify user for over 7 years now, and I’ve seen it come a very long way during that time.  As the VP of eCommerce for theChive, I led what was at the time the largest customer account on the Shopify Plus platform.  Our flash sales and product releases would stress their hosted platform beyond the limits they thought were possible, and we held them very accountable for up-time when it may have been unreasonable to do so.  But they always came through, and invested in hardware […]

Starting Your Own eCommerce Business

Nowadays it seems like everyone and their grandmother (and in a lot of cases, literally grandmothers) want to start an eCommerce business.  It’s never been easier to do, quite honestly, as the barrier to entry is virtually non-existent. Because of that, everyone thinks they can follow a few steps from some marketing gurus selling snake oil, er, ecommerce courses online, dropship a few items from some manufacturer in China and be an overnight success and make millions of dollars in the eCommerce world.  If it were that easy, everyone would be doing it.  And right now it seems like everyone is trying to do that exact thing.  Just remember, there is a big difference between “being in ecommerce”, and “being successful in ecommerce”.

Having no barrier to entry means that the market has quickly flooded with people who, to be blunt, have no business running an eCommerce store.  If you aren’t sure if you fall into that category, I’d be happy to talk with you about what you’re looking to do.  And I’ll be the first to tell you that you may not have what it takes to be successful.

Quite simply, […]

Business, eCommerce, Featured Posts|

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