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eCommerce Blog – Training, Advice, Strategy, Consulting and Outsourcing 2018-02-11T15:45:31+00:00

Learn how to build an eCommerce business the right way!

It doesn't matter if you are just beginning your eCommerce journey or if you are a seasoned pro, you will find valuable tips and nuggets to help grow your business and generate more revenue. Whether you are here to read, listen to our podcast or partner with us, we're confident that you will find something to help you.
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eCommerce Blog

We cover just about every topic imaginable in our eCommerce blog, which is a valuable training and educational resource available to site visitors. These articles will help you to get the most out of everything eCommerce related, including marketing, analytics, sourcing products, Shopify best practices, and guidance on starting and running an eCommerce business from scratch, operations, shipping and fulfilling orders, and even working with overseas manufacturers.  Read more here…

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We are preparing a comprehensive step by step course for eCommerce education that will provide you with the knowledge that you need to start or grow your eCommerce business in a sustainable way. No dropshipping nonsense here – only real eCommerce that you can use either for your own business or to become a professional in the exploding eCommerce industry.  We also offer seminars, annual conference and our Ultimate eCommerce Podcast as well as private coaching and 1:1 attention.

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eCommerce Outsourcing

You have a product, business or idea but know that eCommerce is not your thing?  Partner with us! Launch Commerce provides complete eCommerce outsourcing, and is able to manage and focus on all aspects of the eCommerce side of things so that you can focus on what you enjoy doing best.  As your trusted eCommerce business partner, we build your eCommerce store, grow your marketing channels, and can even handle order processing and fulfillment to ensure speedy delivery of your products to your customers.

Latest from the eCommerce Blog

Welcome to Launch Commerce

Thank you for checking out the new Launch Commerce.  We have some very ambitious goals for our eCommerce community, and this post unofficially gets things under way with the first steps toward accomplishing those goals.

My goal, simply put, is for this site to become a destination for all things eCommerce, where people can come and learn everything that they need to know to start or improve their existing eCommerce business.  It will be a place where I can share my experience from over 20 years in the eCommerce industry, and hopefully make eCommerce a bit less intimidating and overwhelming to you.  eCommerce can be an opportunity for you to take control […]

General|

Ultimate eComm Podcast – Cycle of eCommerce – Introduction

I’m very excited to announce that Launch Commerce has officially kicked off the community and education portion of our business, and we’re happy to say that you will now start to see 2-3 new articles appearing each and every week.  And as always, members of Launch Commerce will have full and prioritized access to ask me (and others) questions in the premium community forums as well.

But this post is here to announce something bigger, that I am very excited about – something very fun to do, and hopefully very useful to all of you.  I’m happy to announce that “The Ultimate eComm Podcast” episode 0 is now live here on Launch Commerce (early access for members) and also on iTunes and Google Play Music.  These will be roughly 30 minute sessions recorded once per week walking you through everything you could possibly need to know about eCommerce.  I’ll be happy to answer any questions you may have, so email me, tweet them to me, or just ask in the comments section below and I’ll answer your questions live on the next […]

Ultimate eComm Podcast|

Product Analysis Using Google Trends

I’ve been asked a lot recently to expand on my earlier article on Choosing the Right Product, so I think it is a good time to go into a little bit of a deep dive to help people find that thing that really clicks with them.  And when I say a little bit of a deep dive, I can’t make any promises exactly how deep this is going to get.  Whe...

Comparing eCommerce Platforms

Which is the right eCommerce platform for you?  Depending on your unique case, there could be different answers to that question.  For many of you reading, looking to start your very first eCommerce site, the answer is obviously going to be different than a big company with business teams and web developers. But in some cases, it may actually be the same answer. It really depends on what you need, what your budget is, and what you plan to do with your eCommerce business.

I’ll start with what is the most popular eCommerce platform in the world right now – Shopify.  Personally, I’ve been a Shopify user for over 7 years now, and I’ve seen it come a very long way during that time.  As the VP of eCommerce for theChive, I led what was at the time the largest customer account on the Shopify Plus platform.  Our flash sales and product releases would stress their hosted platform beyond the limits they thought were possible, and we held them very accountable for up-time when it may have been unreasonable to do so.  But they always came through, and invested in hardware […]

Choosing the Right Product / Design

The first and most important thing that you need to determine when starting your eCommerce business is determining your niche / product / design component.  After all, as you can imagine, if you don’t have a product, then none of the other pieces will matter at all.

This is where most people fail.  They fail to think about this topic, or they fail to come up with a good idea.  It doesn’t matter what your product is, if it is digital or physical, dropship or inventory, inexpensive or very pricey.  You don’t have to start a store with hundreds or even dozens of products, especially if you’re launching your own brand of something. Hell, maybe you only have one product in your store. As long as it meets certain criteria, you will get a green light to move on to the next step.

What criteria is that, exactly?  Well… you probably already know if you think about it, but I’ll list them anyway.  But before I do, ask yourself this question… what criteria would a product have to meet in order for you to buy it? It’s not really any different when […]

Starting Your Own eCommerce Business

Nowadays it seems like everyone and their grandmother (and in a lot of cases, literally grandmothers) want to start an eCommerce business.  It’s never been easier to do, quite honestly, as the barrier to entry is virtually non-existent. Because of that, everyone thinks they can follow a few steps from some marketing gurus selling snake oil, er, ecommerce courses online, dropship a few items from some manufacturer in China and be an overnight success and make millions of dollars in the eCommerce world.  If it were that easy, everyone would be doing it.  And right now it seems like everyone is trying to do that exact thing.  Just remember, there is a big difference between “being in ecommerce”, and “being successful in ecommerce”.

Having no barrier to entry means that the market has quickly flooded with people who, to be blunt, have no business running an eCommerce store.  If you aren’t sure if you fall into that category, I’d be happy to talk with you about what you’re looking to do.  And I’ll be the first to tell you that you may not have what it takes to be successful.

Quite simply, […]

Business, eCommerce|

Welcome to Launch Commerce

Thank you for checking out the new Launch Commerce.  We have some very ambitious goals for our eCommerce community, and this post unofficially gets things under way with the first steps toward accomplishing those goals.

My goal, simply put, is for this site to become a destination for all things eCommerce, where people can come and learn everything that they need to know to start or improve their existing eCommerce business.  It will be a place where I can share my experience from over 20 years in the eCommerce industry, and hopefully make eCommerce a bit less intimidating and overwhelming to you.  eCommerce can be an opportunity for you to take control of your professional life by finally following through on that dream of entrepreneurial independence.  Or it can be an added revenue source for an existing brand or business that you already own. Maybe you are looking for skills to pursue a career in eCommerce (perhaps even to join us someday).  And we expect to provide value even for eCommerce veterans who know they can always learn a thing or two, […]

General|

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